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ASIA CONNECT Center (ACC-HSG)
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About the ASIA CONNECT Center (ACC-HSG)

The ASIA CONNECT Center-HSG is a joint initiative of the University of St.Gallen and St.GallenBodenseeArea.

The ASIA CONNECT Center-HSG serves primarily as CONTEXTUAL INTELLIGENCE platform for experts from within and outside the University of St.Gallen to support companies from Europe in Asia and companies from Asia in Europe.
Prof. Dr. Moser, Director of the ASIA CONNECT Center-HSG, is a local and has more than 12 years of extensive research and business development experience in emerging markets. He has lived in India and China for several years with his family where he has established different organizations as well as conducted intensive research on how to develop business opportunities in Asia. He also provides access for companies from Asia to the extensive network of the University of St.Gallen and St.GallenBodenseeArea in Europe.


The expertise, experience and tools of the ASIA CONNECT Center-HSG is based on a 'Decision Intelligence' perspective which focuses on the creation of a FIT between the INTELLIGENCE (i.e. data, information, knowledge, insights) REQUIREMENTS of executives & other decision makers and the INTELLIGENCE PROCESSING CAPACITIES of their companies. 
CONTEXTUAL INTELLIGENCE represents a specific approach to gather and process intelligence (i.e. INTELLIGENCE PROCESSING CAPACITIES) that varies significantly in the analysis dimensions and the intelligence used depending on the context change faced (i.e. INTELLIGENCE REQUIREMENTS).
In short, CONTEXTUAL INTELLIGENCE is about providing executives & other decision makers with the necessary analysis frameworks and access to intelligence that they need to make the best possible decisions when entering or expanding in a foreign market. 

In general, the process-related challenges to create a FIT between the intelligence requirements of executives and the intelligence processing capacities of their companies are mostly independent of the actual context change (e.g. internationalization towards China or India, facing new technologies such as social media, advanced robotics & artificial intelligence or major shifts in consumer trends such as the sharing economy). 
The ASIA CONNECT Center-HSG thus focuses on the provision of CONTEXTUAL INTELLIGENCE in the context of Asia but also collaborates with other institutions and companies to support executives in creating 'Decision Intelligence' (i.e. the fit between the intelligence requirements and intelligence processing capacities) in other dynamic contexts based on the expertise of the ACC-HSG about HOW to select the most important analysis dimensions (we call tlhis 'Framework Proficiency') and HOW to gather and process intelligence for each analysis dimension (we call this 'Intelligence Access'). 
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Video (in English) about the St.GallenBodenseeArea
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IMPORTANT Information for Companies already located/operating in the St.GallenBodenseeArea
Interkantonale Ostschweizer Kooperation
Die St.GallenBodenseeArea ist der Träger des ASIA CONNECT Center (ACC-HSG) in Kooperation mit der Universität St.Gallen. In diesem Sinne ist das ASIA CONNECT Center ist eine gemeinsame Initiative der Universität St.Gallen (HSG) und der vier Kantone St. Gallen, Thurgau, Appenzell Ausserrhoden und Appenzell Innerrhoden. Diese vier Ostschweizer Kantone pflegen seit Jahren eine intensive Zusammenarbeit in verschiedenen Belangen der Standortförderung und Standortentwicklung. Seit 2011 operieren die Kantone für gemeinsame Aktivitäten und Auftritte im Rahmen der Standortpromotion des Wirtschaftsraums Ostschweiz unter dem Label „St.GallenBodenseeArea“ (SGBA).
Das ASIA CONNECT Center wird neben Beiträgen der Kantone St.Gallen, Thurgau, Appenzell Ausserrhoden und Appenzell Innerrhoden ebenfalls durch Budgets der Universität St.Gallen unterstützt. 
Aufgrund der Förderung des ACC-HSG durch die St.GallenBodenseeArea sind die meisten Leistungen des ACC-HSG für Unternehmen aus den Kantonen St.Gallen, Thurgau, Appenzell-Ausserrhoden und Appenzell-Innerrhoden kostenfrei.
Kontakt zur St.GallenBodenseeArea
Daniel Müller
Standortförderung Kanton St.Gallen
Email: daniel.mueller@sg.ch
Phone: +41 (0)58 229 48 93
​Marcel Räpple
Wirtschaftsförderung Kanton Thurgau 
Email: marcel.raepple@tg.ch
Phone: +41 (0)52 724 27 43
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The ASIA CONNECT CENTER (ACC-HSG) at the University of St.Gallen (HSG) is a joint initiative between HSG and St.GallenBodenseeArea to support the companies in the region and improve their competitiveness in dynamic markets.
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